Taylor Swift’s economic momentum is still booming, spreading from the US to Europe.TS thao

The Taylor Swift economy is still booming. This time, in Europe.

Taylor Swift's Eras Tour brings jolt of energy to US economy

One of the economic stories of 2023 featured Americans spending more than usual in cities where Swift’s Eras Tour came to town.

And new data from the Bank of America Institute shows that trend hasn’t stopped. Even as Swift’s tour has moved overseas.

“We are seeing a bit of a Taylor Swift boost,” Bank of America Institute senior economist David Tinsley said during a media roundtable on Monday, as Americans travel to catch the pop star abroad.

Taylor Swift: The Eras Tour': Một trải nghiệm đáng thưởng thức

Swift played four nights in Paris from May 9-12, and Bank of America’s data showed a spending increase of about 22% during the period from May 9-13.

Tinsley noted their spending data is largely from US citizens, meaning this increase comes from US consumers spending on Bank of America cards in Paris. “It does seem like Americans are traveling to catch perhaps their second or third viewing of the Eras Tour,” Tinsley said.

PARIS, FRANCE - MAY 12: (EDITORIAL USE ONLY. NO BOOK COVERS.) Taylor Swift performs onstage during night four of

Taylor Swift performs onstage during night four of “Taylor Swift | The Eras Tour” at La Defense on May 12, 2024 in Paris, France. (Kevin Mazur/TAS24/Getty Images for TAS Rights Management ) (Kevin Mazur/TAS24 via Getty Images)

Tinsley noted that last June, Pittsburgh saw spending increase by more than 13% at bars and restaurants while Swift was in town. Similar increases in spending were flagged by the Philadelphia Fed and Moody’s. Moody’s found that the average revenue per available room increased by more than 10% in Philadelphia and Newark when Swift’s tour came to the cities.

By the fall of 2023, economists were attributing spending on Swift’s tour, Beyoncé’s Renaissance World Tour, and “Barbie” as part of why US consumer spending continued to surprise to the upside. In August, Morgan Stanley economists estimated spending on these events would add nearly $9 billion to US GDP consumption growth in the third quarter.

“Perhaps the same thing can come through in Europe as well,” Tinsley said. “Of course, European economies probably need that push in particular.” Europe’s economy has lagged behind the US since the pandemic.

Swift’s European tour is just beginning. Shows are slated through late August in cities including London, Milan, Vienna, and Hamburg. Swift will play in Lisbon this coming weekend following three dates in Stockholm last week.

The Eras Tour will return to the US in October, with concerts scheduled in Miami, New Orleans, and Indianapolis.

Related Posts

Swifties Turn Against Their Queen: Fans Launch Campaign to ‘Cancel’ Taylor Swift After Kamala Endorsement.TĐ

In a shocking reversal of fan devotion, Taylor Swift’s loyal Swifties are now leading a social media campaign to cancel the pop star following her endorsement of…

Swifties Launch Campaign to ‘Cancel Her’ After Harris Endorsement: ‘We Don’t Need Politics in Our Playlists’.TĐ

In a move no one saw coming—except maybe the most politically exhausted among us—Taylor Swift’s fanbase has turned against her after her highly publicized endorsement of Vice…

Taylor Swift to Kneel Alongside Travis Kelce at Next NFL Game.TĐ

In an announcement that has reverberated through the realms of pop culture, sports, and social activism, it has been confirmed: Taylor Swift, the global music icon, will…

Outlander star Sam Heughan jokes about stealing Taylor Swift from Travis Kelce during her Eras Tour in Edinburgh, playfully revealing two reasons why he believes she’d choose him over the NFL star.TĐ

The rumor mill is swirling after a cheeky comment by Outlander star Sam Heughan, who recently joked that he would “steal” Taylor Swift from NFL star Travis Kelce at…

Taylor Swift Loses 5 Major Sponsors Following Controversial Harris Endorsement.TĐ

In a move that’s sent shockwaves through both the music and corporate worlds, pop superstar Taylor Swift has reportedly lost five major sponsors after publicly endorsing Vice…

BREAKING: Stephen A. Smith called out Taylor Swift in a recent live television speech: “Please focus on your music, and… ts.dhung.

BREAKING: Stephen A. Smith Calls Out Taylor Swift in Recent Live Television Speech: “Please Focus on Your Music, Don’t Get Involved in Politics” In an unexpected turn…

Leave a Reply

Your email address will not be published. Required fields are marked *