In what can only be described as a seismic shift in the world of pop culture and product endorsements, American darling turned political commentator Taylor Swift has lost brand deals worth a staggering $125 million. The reason? Her latest “big endorsement,” which seemed to go down completely poorly with some of her biggest sponsors.

The pop star, known for turning heartbreaks into chart-topping hits and leaving a trail of ex-boyfriends in her lyrics, has now left something else in her wake: a group of executives scrambling to cut ties with her brand. It turns out Swift’s political views, despite her knack for turning breakups into ballads, don’t have the same appeal when it comes to selling lipstick and luxury cars.

It all started when Taylor Swift, who has been increasingly vocal about her political views, decided to go all-in on a major endorsement during her latest Instagram Live session. After months of hinting at her political leanings and subtly weaving her opinions into her songs, Swift made it official: She gave her full support to a controversial political figure.

Was it a presidential candidate? A new movement? A cause everyone can get behind? No. In a twist no one saw coming, Swift endorsed… a vegan cryptocurrency backed by none other than Elon Musk’s second cousin.

His exact words were: “This crypto is the future, and honestly, we need to save the planet and our wallets.”

Now, Swifties, her devoted fan base, are used to their queen taking bold stands, but no one was expecting this. The fallout was swift (pardon the pun), and not just from fans. Big brands that had signed lucrative deals with the pop star suddenly thought twice. After all, a vegan cryptocurrency? Backed by Musk’s cousin? It was just too weird, even for Swift.

Before this moment, Taylor Swift was the golden girl of advertising. Her face could sell anything: perfume, sneakers, soda, insurance, you name it. In fact, she had even managed to make cat food look glamorous in her partnership with Meow Mix. If Taylor endorsed it, it was guaranteed to fly off the shelves. But not this time.

Swift’s big endorsement, which she assumed would be a hit with her environmentally conscious and forward-thinking fan base, backfired in ways no one could have predicted. Within days of the announcement, some of the world’s biggest brands were walking away from their multimillion-dollar contracts with the star, hoping to avoid the PR disaster Swift had inadvertently created.

“Taylor Swift was the perfect fit for our brand,” said a spokesperson for a well-known luxury car company who has chosen to remain anonymous. “But associating our high-end, gas-guzzling vehicles with a vegan cryptocurrency… That’s a no-no for us.”

Cosmetics giant CoverGirl, another major brand linked to Swift, also kicked her to the curb. “Taylor’s influence is undeniable,” a company insider revealed. “But after the endorsement, we had to reevaluate. We sell lipstick, not digital currency that smells like kale.”

Even Diet Coke, the soft drink that had been practically synonymous with Taylor’s concerts and tours, suddenly seemed too nervous to maintain the partnership. “We love Taylor, but this… crypto? Yeah, we’ll pass,” a company spokesperson said as he nervously watched the fallout from the endorsement.

It wasn’t long before the full damage was tallied. Brand deal after brand deal evaporated, and when the dust finally settled, Taylor Swift had lost a staggering $125 million in endorsements.

The numbers are staggering, even for someone of Swift’s stature. But even more shocking is how quickly it all unraveled. In a matter of days, she went from the pop star who could do no wrong to the poster child for how even the most famous endorsements can go horribly, horribly wrong.

Her $30 million deal with a high-end jewelry brand? It’s gone. Her $20 million collaboration with a sneaker brand? It’s fizzled out. Even her planned line of eco-friendly handbags was canceled before it ever hit stores, with one brand executive explaining, “We wanted something eco-friendly, but we didn’t want that kind of ‘eco.’”

But perhaps the most disconcerting aspect of the whole fiasco has been the reaction from Taylor’s own fan base. Swifties, who normally defend their idol like knights protecting a pop kingdom, were visibly divided at this bizarre endorsement.

On Twitter, reactions ranged from disbelief to utter confusion. “I loved her music but now I have to ask: Is Taylor okay? What even is vegan crypto?” one fan tweeted. Another commented: “I was with her on ‘1989’ and ‘Reputation’ but this… I can’t keep up with this.”

Meanwhile, some loyal Swifties tried to defend their queen, albeit with less enthusiasm than usual. “I mean, it’s… cool that she’s thinking about the environment, right? I think… I’m not really sure what’s going on,” one fan wrote in a Reddit thread that quickly spiraled out of control.

So how has Taylor responded to all of this? Has she issued a formal apology or attempted to distance herself from the fiasco? Not exactly. In characteristic style, Swift has stuck by her decision.

In a statement posted to her Instagram Stories, Swift said: “I know my fans may not understand my decision, but I have always made bold choices. This is just another bold step on my path to making the world, and the financial market, a better place.”

She went on to defend her decision, stating that “this cryptocurrency will help fund sustainable projects and save the planet. I believe in it, and I think others will too.” And while some fans are still scratching their heads, others are wondering if this is just another step in Taylor’s continued evolution from country star to pop icon to… cryptocurrency influencer?

As the dust begins to settle on what may be the strangest chapter in Taylor Swift’s career, one question lingers: Can she bounce back from this?

If history is any indicator, the answer is probably yes. After all, Swift has weathered everything from public breakups to celebrity feuds, and each time she’s come back stronger than ever. But this time, the stakes are different. Not only is she dealing with bad press, she’s dealing with brands, billions, and a fan base that might be starting to wonder if they know the real Taylor.

So what’s next for the pop star turned crypto enthusiast? Will she release a new album about her heartbreak over lost sponsorships? Will she double down on her love for crypto and take it global? Only time will tell. But one thing is certain: Taylor Swift never does anything halfway, and this latest saga is no exception.

Maybe, just maybe, his next single will be titled “Desamor Cripto.”