In a surprising move that has sparked widespread debate, Primanti Bros, the beloved Pittsburgh-based sandwich chain, has announced the closure of all of its franchises in red states. This decision comes with a statement that has caught the attention of many: “That’s not the America we want.” The company’s bold stance on its political beliefs and its refusal to operate in areas they deem misaligned with their values have led to intense discussions about the intersection of business, politics, and personal beliefs.

Primanti Bros, famous for its unique sandwiches piled high with fries, coleslaw, and various meats, has long been a staple in Pittsburgh’s food scene. Over the years, the chain expanded its footprint with franchises across the United States, establishing itself as a beloved brand with a loyal following. Known for its distinctive approach to sandwiches, Primanti Bros was able to carve a niche in the competitive fast-casual dining market. However, in recent months, the company has been facing mounting pressure from the political climate, which has deeply divided the country.

The move to shut down all of its locations in red states is a clear message from the company about its commitment to certain values and political ideologies. While the company has not explicitly detailed what prompted this decision, the phrase “That’s not the America we want” reflects a larger cultural divide that is affecting businesses and their operations. In recent years, more and more businesses have begun to take sides in the ongoing culture wars, with some speaking out against what they perceive as threats to their values and others standing in opposition to those same ideologies.

For Primanti Bros, the decision to close its franchises in red states appears to be driven by a desire to align with what they consider progressive, inclusive values. While the company has not provided an in-depth explanation, the statement suggests that the political climate in certain red states does not reflect the company’s core beliefs. Whether the issue involves social justice, LGBTQ+ rights, or racial equality, the closure of these franchises signals that Primanti Bros is willing to sacrifice profits in favor of staying true to its political stance.

Supporters of the move have praised Primanti Bros for taking a stand on what they believe are important social and political issues. They argue that businesses have a responsibility to use their platform and resources to stand against discrimination, injustice, and inequality. In an era where many corporations have become increasingly involved in social causes, Primanti Bros is following the trend of putting values above profit. By closing their locations in red states, the company is making a clear statement about what it believes America should represent—a country of inclusivity and equal rights for all.

On the other hand, the decision has sparked backlash from many who believe that businesses should remain neutral when it comes to politics. Critics argue that by shutting down locations in red states, Primanti Bros is alienating customers who do not share the company’s political beliefs. They contend that a restaurant chain, particularly one with a national footprint, should focus on providing quality food and service rather than getting involved in divisive political issues. For these individuals, the move represents an unnecessary politicization of a brand that has historically been known for its food, not its political commentary.

The fallout from this decision has already been significant, with many former customers expressing disappointment or anger at Primanti Bros’ stance. Some feel that the closure of these locations is an unjustified overreach, one that punishes individuals in red states who may have nothing to do with the broader political issues that the company is protesting. Others have accused the chain of being hypocritical, arguing that they are attempting to impose their own set of political beliefs on people who simply want to enjoy a meal.

Despite the criticism, there are those who believe that businesses, especially large national chains, should take a more active role in shaping the cultural and political landscape. Proponents of this view argue that companies should not shy away from standing up for what they believe in, especially when it comes to issues like equality and human rights. In this view, Primanti Bros’ decision to close its franchises in red states is a bold move that could inspire other companies to follow suit and make a stronger stand on issues that matter to them.

As the controversy surrounding Primanti Bros’ decision continues to unfold, the broader question remains: should businesses take political stances, and if so, to what extent should they involve themselves in the culture wars? In a deeply divided country, the decision by Primanti Bros raises important questions about the role of businesses in influencing public discourse and the extent to which consumers should expect brands to adhere to specific political beliefs.

The impact of this decision on Primanti Bros’ long-term success remains to be seen. While the chain may face short-term backlash in certain regions, it could also see a boost in popularity among those who share its progressive views. In the end, the closure of its franchises in red states is emblematic of a larger cultural shift in which businesses are no longer seen as neutral entities but active participants in political and social movements.

What’s clear is that Primanti Bros has made a choice that will have long-lasting consequences for the brand. Whether or not this move will pay off in the long term, only time will tell, but it has undeniably contributed to the ongoing debate about the role of business in politics and the role of politics in business.