In a move that has left media fans and industry insiders alike both stunned and entertained, NBC Comcast has pulled CBS off the air in select markets, following what they have described as “blatant bias” during the recent vice-presidential debate. The network giant isn’t pulling any punches, demanding a public apology from CBS for what they claim was an egregious display of one-sided moderating. NBC Comcast’s ultimatum? Apologize to the American people or remain in broadcasting purgatory.

The rivalry between NBC and CBS has always been fierce, but never has it reached the level of network cannibalism we’re seeing now. What started as grumblings from media watchdogs about CBS’s conduct during the vice-presidential debate has now escalated into an all-out turf war, with NBC Comcast effectively blacking out CBS until further notice.

CBS’s alleged crime? Moderators Norah O’Donnell and Margaret Brennan reportedly took fact-checking to an extreme during the debate between Republican J.D. Vance and Democrat Tim Walz, repeatedly interrupting Vance while letting Walz run free. For NBC, this was the final straw in what they see as a growing problem of biased media coverage—and they’re not about to let their rival off the hook.

“This wasn’t a debate, it was a roast,” one NBC insider said, anonymously of course, fearing a retaliatory tweet from CBS’s newsroom. “We believe in fair, balanced journalism, and that’s not what the American people got from CBS that night. It’s time to hold them accountable.”

At the heart of the controversy is CBS’s handling of the vice-presidential debate, which quickly descended into chaos as O’Donnell and Brennan fact-checked Vance on everything from his economic policies to his opinion on border security, all while giving Walz what critics are calling “the world’s longest free pass.”

One notable moment involved a heated exchange on immigration, during which O’Donnell jumped in to correct Vance on a minor detail about deportation statistics. What followed was a full-on fact-checking blitz that left the Republican candidate visibly frustrated and viewers at home wondering whether they were watching a debate or a live episode of Jeopardy!, moderated by Google.

“I don’t know who was debating whom,” said one Twitter user. “Was it Vance vs. Walz, or Vance vs. the CBS Fact-Checking Olympics?”

Tim Walz, meanwhile, appeared to enjoy a smooth, largely uninterrupted ride throughout the debate, raising eyebrows among viewers who noticed the disparity in how each candidate was treated.

For NBC, this was unacceptable. “The people deserve an even playing field,” NBC tweeted soon after the debate, adding fuel to the growing fire of accusations against CBS. But no one expected NBC Comcast to take things to such an extreme level by removing their competitor from the airwaves.

The day after the debate, viewers in multiple regions across the United States found themselves staring at blank screens where CBS programming used to be. NBC Comcast, which has significant control over regional cable access, had apparently decided to pull CBS from the lineup without warning.

For fans of shows like Young Sheldon and The Late Show with Stephen Colbert, the loss was devastating. “I just wanted to watch my favorite shows, and now all I get is an error message telling me CBS isn’t available,” complained one viewer. “It’s like the apocalypse, but for TV.”

NBC was quick to confirm their involvement, issuing a scathing statement demanding that CBS apologize for its biased handling of the debate. “If CBS refuses to take responsibility for its actions, we will continue to block their programming in key markets,” the statement read. “The American people deserve an apology.”

As expected, CBS didn’t take this lightly. In a counterstatement, CBS defended its moderators, arguing that the fact-checking was a necessary tool to ensure the candidates remained truthful. “We stand by the performance of our moderators, who were committed to providing the American people with accurate information,” CBS’s statement said. “NBC’s actions are nothing more than a cheap stunt designed to distract from the real issues at hand.”

CBS even hinted that NBC’s blackout may have more to do with corporate jealousy than any real concern over media bias. “Let’s be honest, NBC’s ratings have been slipping for years. This is just their way of getting back into the spotlight,” the statement continued.

The feud has quickly become the talk of the media world, with some experts pointing out that this could signal the beginning of a new era of hyper-competitive network battles. “We’ve never seen anything like this before,” said one media analyst. “It’s not just about ratings anymore. This is about one network trying to bury another.”

While the networks duke it out behind closed doors, the public has taken to social media to express their outrage—on both sides of the argument. Pro-CBS users have accused NBC of stifling free speech and resorting to “strong-arm tactics” to silence their competitor, while NBC supporters argue that the blackout is justified.

“NBC did the right thing,” tweeted one viewer. “CBS’s bias was out of control. Finally, someone’s holding them accountable.”

But not everyone is pleased. One particularly outraged fan wrote, “I just want to watch The Price Is Right. What did Drew Carey ever do to deserve this?”

Meanwhile, hashtags like #ApologizeCBS and #NBCvsCBS began trending, with users speculating about whether CBS would cave to the pressure or continue to stand firm.

With CBS off the air in many regions, it’s anyone’s guess how this standoff will end. Will CBS issue the public apology NBC is demanding, or will they dig in and refuse to bow to the pressure?

For now, it seems that CBS is hoping their loyal fanbase will help tip the scales in their favor, encouraging viewers to contact NBC Comcast and demand the network restore CBS programming.

NBC, however, seems unbothered by the backlash, with insiders saying the network has no intention of backing down until CBS apologizes publicly. “We’re not asking for much,” said one NBC executive. “Just a little accountability for the way they handled the debate. If they can’t even apologize, what does that say about them as a network?”

In the meantime, viewers caught in the crossfire will have to wait and see how this media battle unfolds. Will NBC’s aggressive move set a new standard for network rivalries, or will CBS emerge from the ashes and restore their reputation? One thing is for sure: the American people will be tuning in—if they can find the right channel.