MU continues to lead the world in the number of fans according to the latest report by the global market research agency Kantar. MU currently has about 1.1 billion fans worldwide, an increase of more than 400 million fans compared to the results of a similar survey conducted in 2012.
In particular, the number of MU fans in Europe, the Middle East, Africa and the Americas has increased steadily over the past 7 years. The Asian region, especially China, has seen the strongest increase in the number of MU fans since 2012, specifically increasing from 108 million to 253 million fans.
Kantar’s latest survey covered 39 countries with more than 54,000 responses. Kantar used a special tool to estimate the number of United fans in the rest of the world, which is around 5 billion adults.
Kantar’s latest report shows that MU is doing a very good job of promoting the team’s image around the world, especially by regularly organizing summer tours in Asia in recent years.
