Kylie Jenner shocked her fans on Tuesday with the announcement that she was expanding her fashion empire with a new ‘affordable’ clothing line named Khy.

However, the initial reactions from social media users weren’t encouraging, as the 26-year-old Kardashians star was hit with a wave of complaints about the brand’s supposedly cheap price point.

Although some of the items were reportedly set to be sold for lower prices than similar competitors, her fans and critics balked at some of the most expensive items in the line, which will supposedly max out around $200.

Beyond complaints about the prices, some fans were upset by the the reality star’s alleged lack of inspiration when it came to her designs.

As evidence of both a lack of originality and inflated prices, some fans spied a pair of Khy gloves that Kylie wore in a WSJ. Magazine piece announcing the venture, which were nearly identical to a pair of gloves sold on Amazon for nearly half what she is charging.

Pricy and uninspired: Kylie Jenner shook up her fans with the announcement of her ‘affordable’ fashion line Khy on Tuesday, but many social media critics bashed the prices and supposed lack of inspiration

‘Affordable lol,’ wrote one poster on X (formerly Twitter), which summed up the mood of many users.

Another person simply added: ‘And to her, what is “affordable?” Lol.’

However, it wasn’t clear if everyone complaining about the prices had dug through to see prices.

Others saw her debuting the line in WSJ. Magazine as evidence that she was releasing something far from an ‘affordable’ clothing line.

One user mocked the ‘affordable’ line by reposting the single word with a gif of the late actor Lance Reddick from Netflix’s Resident Evil series.

Another common complaint was that Kylie was trying to imitate other celebrity fashion brands, in particular the dark minimalist style of The Row, which was founded in 2006 by Mary-Kate and Ashley Olsen.

One poser wrote that Kylie didn’t put in ‘the time and effort’ that the Olsen twins did to become ‘one of the most respected brands in fashion.’

Others speculated that Kylie was trying to beat Sofia Richie to the release of her own fashion line

Coming soon: Kylie will begin selling Khy products on November 1
Not buying it: ‘Affordable lol,’ wrote one poster on X (formerly Twitter), which summed up the mood of many users. However, it wasn’t clear if everyone complaining about the prices had dug through to see prices

On the same page: Another person simply added: ‘And to her, what is “affordable?” Lol’

Wrong venue? Others saw her debuting the line in WSJ. Magazine as evidence that she was releasing something far from an ‘affordable’ clothing line
Ouch: One user mocked the ‘affordable’ line by reposting the single word with a gif of the late actor Lance Reddick from Netflix’s Resident Evil series

Copy cat? Another common complaint was that Kylie was trying to imitate other celebrity fashion brands, in particular the dark minimalist style of The Row, which was founded in 2006 by Mary-Kate and Ashley Olsen
Competition? Others speculated that Kylie was trying to beat Sofia Richie to the release of her own fashion line
Not a serious person: One user shared a photo of Kylie standing from behind in a tall black Khy coat while calling her ‘unserious’ and urging their followers to ‘save your money and invest in people who started from ground up to become successful’
One user shared a photo of Kylie standing from behind in a tall black Khy coat while calling her ‘unserious.’

They urged their followers to ‘save your money and invest in people who started from ground up to become successful.’

Others illustrated that alleged lack of seriousness — and questions about Khy’s ‘affordability’ — when they discovered a suspiciously similar pair of gloves to the ones Kylie wore for the WSJ. Magazine.

Several users posts screenshots and links to an Amazon listing for black gloves with bulges on the fingers and knuckles that were practically identical to Kylie’s edgy look.

A slightly different striped pattern over the wrist was the only major indication that they weren’t the same exact gloves.

But several users cited the Amazon gloves as costing only $20 — a medium pair cost just under $25 dollars as of Wednesday night, while other sizes were sold out — but Kylie’s Khy gloves were listed as costing $38.

‘Not Kylie selling Amazon $20 gloves for $40 as her own brand Khy lmao,’ wrote one annoyed fan who compared the two pairs.

However, it is possible that her could have been made with better materials, or in more sustainable fashion, and she may also have chosen to pay the people making them more than the competing Amazon gloves.

But not everyone was ready to write off Khy just yet. One fan said they would be ‘buying everything’ from the line, while another person joked that they would have the website open on multiple devices to ensure they got their desired purchases when the collection went live online.

Too similar: Some users painted Kylie as an a copycat and also bashed her ‘affordable’ tag when they discovered a pair of gloves on Amazon that were nearly identical to her Khy gloves and half as expensive
They like it! Some fans joked that they would be ‘buying everything’ as soon as they could
She’s into leather: Another person joked that Kylie’s leather-friendly clothing would ‘look good on a dom-woman like me’

Another person acknowledge the criticism but wondered if Khy could still take over eventually like other Kardashian–Jenner businesses.

Another user speculated that ‘Kim, Kylie and Kendall are the dedicated ones’ in the family, based on Kylie’s new business.

One user was excited about Kylie gracing the cover of WSJ. Magazine, calling it a ‘big deal’ and adding, ‘It’s exciting to see her expanding her fashion ventures.’

Kylie will begin selling Khy products on the brand’s website starting on November 1.