One could be forgiven for assuming a Kylie Jenner lookalike had found her way onto the front row as Prada unveiled its latest collection at Milan Fashion Week on Thursday.
While every other guest took advantage of the photo opportunities that inevitably presented themselves outside Fondazione Prada, the TV personality and beauty entrepreneur made the entirely out of character decision to slip in through a side entrance.
Taking to Instagram, she shared photos of her preparations for the event, alongside photos taken backstage as the Italian fashion house presented its womenswear spring-summer 2024 range.
Kylie, 26, was later seen occupying a front row seat alongside outgoing British Vogue editor-in-chief Edward Enninful as the exclusive event got underway.
Scarlett Johansson, Emma Watson and Sofia Richie were among the early high-profile arrivals as the celebrated fashion house presented its womenswear spring-summer 2024 range.
Stole the show: Kylie Jenner took centre stage as she sat front row of the Prada show during Milan Fashion Week on Thursday
There she is: Kylie slipped past the waiting cameras unnoticed to occupy a front row seat alongside outgoing British Vogue editor-in-chief Edward Enninful
Making her way inside, Hollywood star Scarlett, 38, turned heads in an elegant cross-strap dress from the high-end brand, cinched with a black leather belt.
She completed the look with distinctively shaped heels, while cloudy weather didn’t deter her from wearing heavily tinted sunglasses.
Opting for a stylish black halter neck minidress – Prada’s take on the classic LBD – Emma, 33, caught the eye as she greeted onlookers ahead of the first look presentation.
Black stiletto heels continued a subdued colour scheme, while a simple leather handbag served as her only notable accessory.
The Harry Potter star drew further attention to her delicately proportioned features by opting for deft touches of make-up, selected from a natural colour palette.
Meanwhile Sofia, 25, deviated from classic black, opting instead for a smart red roll neck and elegant Prada pencil trousers.
The adopted daughter of Motown legend Lionel Richie completed the look with a sophisticated plaid coat, while black heels continued a recurring trend among guests at the exclusive event.
Other guests on the day included British actor Benedict Cumberbatch, whose floral patterned shirt and sweeping cream Prada coat ensured he claimed his own share of the spotlight.
Wow: Kylie flashed her flawless face as she swept her tresses back with her Prada sunnies and sat gracefully on the front row
Don’t mind me: Kylie stunned in a sequin mini skirt, a long sleeve black top and looked chic with Prada sunglasses on
Side by side: The beauty entrepreneur posed for a photo alongside Spanish singer Rosalia
Prada day: Kylie shared a selfie while preparing for the exclusive event at her Milan hotel
Finishing touch: As assistant tweaked her hair as she prepared to leave ahead of the unveiling
Elsewhere French actor Vincent Cassel, Spanish singer Rosalia and American actress Diana Silvers were also seen making their way inside ahead of Thursday’s show.
Milan kicked off its catwalk calendar on Wednesday, with Italian luxury label Fendi exploring the “ease of dressing with a certain Roman freeedom” at its womenswear fashion show.
Milan Fashion Week follows New York and London events in which designers have been presenting their creations for spring/summer 2024.
