In a shocking move that has rocked the media world, tech mogul and Twitter extraordinaire Elon Musk has officially pulled his $1 billion show from CBS. After what Musk called an “extremely one-sided” vice presidential debate hosted by the network, the billionaire decided it was time to cut ties, calling CBS “the most agenda-driven, hardest-to-watch network out there.” Musk didn’t mince words when he declared, “CBS is done.”
Musk, who has never been shy about voicing his opinions (especially on Twitter, where he appears to live rent-free), wasted no time after the debate in announcing his decision. The debate between Republican candidate JD Vance and Democrat Tim Walz, hosted by CBS, was already under scrutiny for its controversial moderation. Still, Musk’s reaction took things to a whole new level, with the world’s richest man vowing that CBS would “never see a dime of your money again.”
For those not in the know, Musk’s CBS show, a highly anticipated if mysterious venture, was rumored to be one of the most expensive television projects in the works. Some claimed it would be a sci-fi docuseries in which Musk personally teaches aliens how to code. Others speculated it would be a reality show about life on Mars, hosted from SpaceX’s private shuttle. But alas, none of us will know now, because, as Musk said, “CBS doesn’t deserve to air anything remotely interesting.”
In true Elon Musk fashion, Musk took to Twitter to make the announcement: “After watching the CBS debate, it’s clear they’ve forgotten what journalism is. Extreme bias is putting it lightly. No wonder they’re losing advertisers faster than a Tesla in goofball mode.”
Within minutes of his posting, the hashtag #CBSToast was trending, with Musk fans (and CBS critics) jumping on board. Memes featuring toast and melted butter over the CBS logo flooded social media. One particularly viral tweet read: “If Elon says CBS is done, I guess I’ll have to switch to waffles.”
The debate in question was already in the spotlight before Musk stepped in. Moderated by CBS, it quickly descended into what critics called a “fact-checking frenzy,” with J.D. Vance being interrupted more times than a toddler in a toy store. Vance’s team accused the moderators of bias, claiming they had it in for the Republican candidate from the start. And while Tim Walz received his fair share of fact-checks, it seemed like Vance was in the crosshairs for most of the night.
Enter Elon Musk, who, like many of his Twitter followers, was watching the debate in horror — or so he claimed. Musk reportedly texted several high-profile friends during the debate, asking them if they were witnessing what he called “the death of unbiased journalism.”
“Watching CBS tonight was like watching a sinking ship,” Musk said during an impromptu livestream with his loyal fan base. “They spent more time fact-checking JD than letting him speak. How is anyone supposed to listen to actual policies when all we hear are corrections?”
He added: “And don’t even get me started on the smug looks from the moderators every time they ‘corrected’ Vance. It was like watching a high school debate where one of the kids’ dads was the judge.”
The final straw came when moderators fact-checked Vance’s claim about Trump-era tax cuts, interrupting him mid-sentence to clarify the numbers. Musk was reportedly furious, muttering to himself: “That’s it, CBS is done.”
CBS executives, taken aback by Musk’s public denunciation, were quick to respond. In an official statement, the network dismissed Musk’s claims of bias as “baseless” and “exaggerated,” and said: “Our moderators were simply doing their jobs to ensure factual accuracy. We value our viewers and remain committed to honest journalism.”
But Musk wasn’t buying it. In a later tweet, he posted: “CBS just called me ‘over the top’. Funny coming from the network that thought adding a laugh track to their own news show was a good idea.”
This was a clear reference to CBS’s recent attempt to revamp its prime-time news segment, a strategy that involved laughter in odd places whenever politicians made absurd claims. Let’s just say it didn’t sit well with viewers, and Musk apparently never forgot it.
As if the loss of Musk’s billion-dollar show wasn’t bad enough, CBS also had to deal with the fallout from its boycott. Within 24 hours of its announcement, several more advertisers publicly distanced themselves from the network. Ford, Pepsi and Geico were among the brands that decided they’d rather keep their ads away from CBS’s “biased debates and Musk-sized controversies.”
“It’s a tough call,” said a marketing executive at a major brand who asked to remain anonymous. “But let’s be honest: Elon Musk has more Twitter followers than CBS on a good night. You have to go where the eyeballs are.”
But it wasn’t just advertisers who were affected. Some CBS affiliates reportedly reached out to the network to express concern about the long-term effects of Musk’s departure. “If Musk leaves, who’s next?” one affiliate executive asked. “We can’t afford to lose any more high-profile projects because of biased debates.”
So what’s next for Elon Musk’s billion-dollar show? According to sources close to Musk, the show won’t be cancelled, but will instead be moved to a different network or platform that “appreciates balanced journalism.” Musk is said to be in talks with Netflix and has even floated the idea of hosting the show on his own platform (yes, you guessed it): Twitter.
“I could broadcast it on Mars and more people would watch it than CBS,” Musk joked in a recent interview. “I’m not worried. We’ll find a new home.”
As for CBS, the network is still trying to put out the fires sparked by Musk’s boycott. Whether they will recover remains to be seen, but one thing is certain: losing a $1 billion show and the richest man in the world is not a good look for any network.
Meanwhile, Musk seems to be enjoying the chaos. He recently tweeted: “First CBS, then the moon. Just kidding. Or not?”
And as always with Musk, it’s hard to tell.