In a move that has sent ripples through Hollywood and beyond, Tim Allen’s Non-Woke Actor Alliance (NWAA) has officially announced a boycott of ABC. The catalyst? ABC’s controversial handling of the recent presidential debate between Donald Trump and Kamala Harris. The NWAA, which champions what they call “traditional values” in entertainment, declared that the network’s moderators showed such blatant bias during the debate that they could no longer, in good conscience, support it. Tim Allen, the beloved star of Home Improvement and Last Man Standing, has said ABC has “lost it,” and his fellow NWAA members are backing him up, ready to take a stand against what they see as the network’s increasing pandering to “woke culture.”

For Tim Allen and his cohort, the debate was nothing short of a disaster. Moderators David Muir and Linsey Davis found themselves fact-checking Donald Trump multiple times while giving what the NWAA describes as a “free pass” to Kamala Harris. To many onlookers, it felt more like a fact-checking fest than a debate, and in conservative circles, it was seen as another instance of the media unfairly favoring the Democratic candidate.

“The moderators acted like they were running a Kamala Harris fan club,” Allen commented in a recent interview. “We didn’t see a fair debate. We saw a rigged performance with ABC bending over backward to make Harris look good while tearing Trump down. They’ve completely lost touch with what journalism and moderation should be about.”

This sentiment echoed loudly among the NWAA, an alliance formed by actors, producers, and directors who have grown increasingly disillusioned with the direction Hollywood and major networks like ABC have been taking in recent years. For them, the debate was the final straw.

The Non-Woke Actor Alliance was born out of frustration. Tim Allen, a longtime advocate for free speech and conservative values in an industry he views as increasingly one-sided, spearheaded the movement earlier this year. Along with other like-minded actors, the group’s goal was to push back against what they see as the suffocating grip of political correctness in Hollywood. While the alliance’s membership remains relatively secretive, it’s rumored to include a number of familiar faces who, like Allen, have grown tired of being pigeonholed or shut out for holding views that don’t align with Hollywood’s mainstream progressive agenda.

“We’re not saying diversity is a bad thing,” an NWAA spokesperson clarified. “But we are saying there’s a difference between creating inclusive content and using entertainment as a lecture hall for political ideology. Hollywood’s gone too far, and ABC is just the latest example.”

Why is the NWAA targeting ABC specifically? The answer lies not only in the debate, but in the network’s overall trajectory in recent years. The NWAA argues that ABC has embraced “wokeness” to the point where it’s alienating much of its traditional audience. From shows focusing heavily on progressive social issues to reboots designed to reflect a more “modern” worldview, ABC has, in their eyes, gone from an all-American network to a platform for pushing political correctness at every turn.

“ABC used to be the network of Home Improvement and Full House—shows that everyone in the family could watch,” Allen pointed out. “Now, everything has to be about identity politics, about who’s woke enough to be in the spotlight. We’ve lost good storytelling because everyone’s too busy checking boxes.”

The NWAA boycott aims to send a message to ABC’s executives: you can’t continue to alienate half the country and expect us to stay quiet about it. According to insiders, the NWAA’s members plan to avoid all ABC-affiliated projects and are encouraging their fans to tune out as well.

As expected, the news of the boycott has elicited strong reactions from Hollywood, where the culture wars between progressive and conservative factions have been brewing for years. Supporters of the boycott argue that it’s about time someone took a stand against what they see as the homogenization of thought in the entertainment industry.

“It’s refreshing to see someone in Hollywood speak up,” said a source close to the NWAA. “Tim Allen and his alliance are standing up for something bigger than just a network—they’re standing up for the idea that not every piece of content needs to have a political agenda attached to it. Entertainment should be fun again, not a sermon.”

On the flip side, many in Hollywood have mocked the NWAA’s stance, accusing the group of being out-of-touch with the times. Social media has been flooded with comments criticizing Allen and his allies, with some dismissing the boycott as nothing more than a publicity stunt.

“This is Hollywood,” one producer said on Twitter. “You either evolve with the times, or you get left behind. If Tim Allen doesn’t like it, he’s free to start his own network.”

ABC, meanwhile, has remained quiet on the matter, possibly hoping that the controversy will blow over without doing much damage. But could this boycott actually hurt ABC’s bottom line? Experts are divided.

On the one hand, ABC has a broad and diverse audience, and it’s possible that the loss of viewership from the NWAA’s fans won’t make much of a dent. ABC has leaned heavily into progressive themes and shows over the last decade, attracting viewers who are looking for content that reflects modern social movements and ideals.

On the other hand, Allen and his NWAA represent a demographic that feels increasingly ignored by mainstream media—older, more conservative viewers who long for the days when television was less politically charged. While this group may not be as vocal as others, they still represent a sizable portion of the viewing audience, and alienating them could have consequences.

“If ABC continues down this road, they might find themselves losing a lot more than just Tim Allen,” media analyst Greg Robbins noted. “There’s a growing discontent with how politicized everything has become, and this boycott might be the first sign of that frustration bubbling over.”

While the boycott of ABC is a bold step, it’s clear that the NWAA has bigger ambitions. Tim Allen has hinted that the alliance might create its own content in the future—shows and films that focus on storytelling rather than political messaging.

“We’re not here to just sit back and complain,” Allen said. “We want to make content that everyone can enjoy. That’s what the Non-Woke Actor Alliance is about—entertainment that doesn’t preach, that doesn’t divide. We’re here to bring people together, not tear them apart.”

Whether the NWAA’s boycott of ABC will succeed in changing the network’s direction remains to be seen. But one thing is for sure—Tim Allen and his alliance aren’t going away anytime soon. They’re prepared for a long fight, and they’re willing to do whatever it takes to make sure their voices are heard.