In a surprising and self-assured move, Hollywood superstar Mark Wahlberg has turned down a $2 billion offer from Disney to star in its latest blockbuster project, citing a steadfast refusal to associate himself with the company’s growing “woke ideology.”

“I’m done. There’s no way I’m working with them again. I don’t need that woke ideology in my life,” Wahlberg reportedly told sources close to the project during a heated phone call, seemingly slamming his protein shake for emphasis. The move sent shockwaves throughout the entertainment industry, sparking conversations in gym locker rooms and boardrooms about whether Wahlberg’s rejection was an act of principle or simply the latest chapter in the cultural divide facing Hollywood.

Disney’s $2 billion project, rumored to be a mashup of The Avengers and Frozen , was set to star Wahlberg in the lead role as a morally conflicted snowplow driver who discovers his true superpowers while battling an army of environmentalist but misunderstood polar bears. According to insiders, the film was expected to break new ground in the Disney cinematic universe, weaving together themes like climate change, corporate responsibility, and a heartwarming subplot about inclusive snowman communities.

With Wahlberg at the helm, the film was poised to appeal to audiences of all demographics. After all, Wahlberg’s unique combination of muscles, spunk, and occasional religious fervor has made him a fan favorite for decades. But, in an unexpected twist, the project now faces an uncertain future.

So what exactly was the “woke ideology” that Wahlberg found so unbearable?

“Well, for starters, they wanted me to wear a rainbow-colored snowplow uniform. I said, ‘No, that’s not going to happen. My snowplow is American-made and it’s red, white and blue. ’ They also wanted to replace my partner—who was going to be a golden retriever named Patriot—with a pansexual, genderfluid penguin,” Wahlberg reportedly told a close friend during a game of golf at an undisclosed location. “Come on, there’s only so much a guy can take.”

Wahlberg’s resistance to the alleged script changes didn’t stop there. According to other sources, the studio was also planning to have his character attend a sensitivity seminar led by none other than Frozen ‘s Olaf , who had recently been transformed into a social justice and climate activist.

“That’s where I draw the line,” Wahlberg told a personal trainer at a local gym. “I’m all for saving the planet, but I’m not going to take orders from a snowman who can’t even keep his head on.”

Wahlberg’s decision to turn down a $2 billion check has already sparked fierce debate over the growing gap between Hollywood’s traditional action stars and the industry’s push toward inclusivity. While Wahlberg has never shied away from controversy—whether it’s his love of Catholicism or his pop-rap career in the 2000s—this latest move has made him a champion for what many see as the anti-woke tide in Hollywood.

Critics of Disney’s recent direction argue that the company has strayed too far from its roots. They say there are no simple stories about mermaids and space cowboys anymore. Instead, audiences are now being bombarded with narratives that include messages about social justice, identity politics and sustainability. For some, Disney’s shift is a necessary reflection of today’s world. For others, like Wahlberg, it’s “woke ideology” run amok.

“Mark is standing up for the average American moviegoer,” says Brock Steelman, leader of the newly formed “Actors Against Woke” coalition, which boasts a membership of 37 disaffected former action stars and C-list celebrities. “He’s saying, ‘Enough is enough. ’ We just want to see movies where the bad guys lose, the hero drinks a beer, and the dog lives.”

Disney, meanwhile, has remained silent on the matter. While they haven’t publicly addressed Wahlberg’s comments, industry insiders suggest they are hastily looking for a replacement. Disney is now rumored to be eyeing Dwayne “The Rock” Johnson for the role, banking on his ability to navigate tricky cultural waters while lifting massive trucks over his head.

With Disney out of the picture, many are wondering: what’s next for Mark Wahlberg? Some suggest the actor could be preparing to form his own production company, one that prioritizes traditional action films free of any “woke” messaging. According to unconfirmed reports, Wahlberg has already pitched a film to potential investors tentatively titled Patriot Plow: The Frozen Frontier , in which he plays an ex-Marine turned snowplow driver who saves Christmas from a villainous polar vortex.

Others speculate that Wahlberg could be on the verge of a second career—possibly as a motivational speaker about the dangers of “woke” Hollywood. “You can’t plow through life with a rainbow on your back,” he cryptically told an interviewer outside his Wahlburgers franchise earlier this week, leaving fans both intrigued and concerned.

Unsurprisingly, social media has erupted in response to Wahlberg’s announcement. Fans and critics alike have taken to Twitter (or X, as the cool kids are now calling it) to voice their opinions.

“Did Mark Wahlberg just say NO to Disney?!? What a LEGEND!” one user tweeted, attaching a gif of Wahlberg punching a bag of frozen peas in The Fighter . “Finally someone stands up to that corporate nonsense.”

Meanwhile, Disney loyalists were quick to express their disappointment. “So glad he’s leaving. He couldn’t even act right in a snowstorm,” one commented, alongside a photo of Frozen ’s Elsa with her back turned.

Amid the chaos, one thing is clear: Mark Wahlberg’s bold decision to turn down Disney’s offer has ignited a conversation that goes beyond a single movie role. As Hollywood continues to grapple with its identity in a rapidly evolving cultural landscape, Wahlberg’s decision represents a larger battle over the future of entertainment itself.

Of course, the internet being what it is, the situation hasn’t escaped “memeification.” Within hours of the news spreading, a viral image began circulating online showing Wahlberg driving a snowplow with the words, “Woke? Nope,” printed on the front. Another popular meme reimagines Wahlberg’s character in Ted as the CEO of a fictional anti-woke streaming service called Patriot+ , where action heroes save the world without first receiving sensitivity training.

Ultimately, whether Wahlberg’s decision to part ways with Disney is seen as a brave stand against “woke” or just another celebrity tantrum, one thing is certain: he will continue to face controversy for the foreseeable future.