Jude Bellingham: Adidas shows off its first personal line
Unlucky at the Euro, but his equipment provider made him feel better. Jude Bellingham and his technical partner Adidas are releasing their first exclusive collection together this Friday morning. The Real Madrid player will be one of the few active footballers to have a signature collection with his name and picture on it.
The Bellingham Originals line is meant to be high-end and show off the player’s own style. It has a lifestyle jersey that looks like something from Adidas’s 80s and 90s archives, a sleeve t-shirt, retro shorts, and a tracksuit. The colors of the set are white, blue, and red, which are the colors of the English national team.
Along with the famous Adidas trefoil, each piece has a new “JB” mark that is based on Bellingham’s signature. The player’s future sets will use the monogram, which was made to be easy to recognize and useful in a variety of ways.
Jude Bellingham said, “It’s a dream come true to launch my first collection with Adidas.” “Adidas has always been a brand that meant a lot to me as a kid, so having my own collection with other legends is a huge honor.” The design team was great to work with; they got my style and what I like to wear off the field just right. I can’t wait to see what we make together next. This first series is just the start.
“There’s no denying Jude’s skill on the field, but what really struck us about him was his sense of style and genuine personality.” Not only is this signature collection about making stylish loungewear, but it’s also about honoring an athlete from a previous age who truly embodies the spirit of Adidas Originals. Working directly with Jude during the design process let each piece show his unique style. This collaboration is truly unique, says Sam Handy, Head of Product and Design at Adidas.
As good as Lionel Messi
Jude Bellingham, who became an Adidas Premium Player last season, is now part of a very small group of elite athletes. Messi is the only other current football player with his own Adidas line, and Paul Pogba of France had the same honor when he was at Manchester United a few years ago. Bellingham is quickly becoming a rising star, both on the field and in the world of sports dress. He is only 20 years old.
