Kanye West is once again making headlines, this time for the release of a new item on his website. The rapper-turned-designer unveiled a hoodie that has garnered significant attention, not for its style, but for its connection to a troubling past event.

The hoodie, which Kanye promoted as one of his best-selling items, is tied to the infamous domestic incident between music mogul Diddy and singer Cassie. The incident took place in a Los Angeles hotel and gained media attention after Cassie was reportedly assaulted by Diddy.

Kanye took to social media to promote the hoodie, sharing a post that included a screenshot of the controversial event. Along with the photo, he captioned it, “The love hoodie available now Yeezy.com,” sparking a wave of criticism and concern over the timing and context of the promotion.

While Kanye has often pushed boundaries with his fashion, this particular release has many questioning whether he went too far in using a moment of domestic violence as a marketing tool. Regardless, the hoodie is now available for purchase on Kanye’s Yeezy website.